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P&G Sells Tag Brand

My Imports USA picks up deodorant and body spray brand.

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By: Christine Esposito

Editor-in-Chief

My Imports USA has has acquired TAG brand from Procter & Gamble.   TAG was launched in 2005 by the TAG Fragrance Company and later became a part of Procter & Gamble through its acquisition of The Gillette Company.   “We are excited to have TAG as a part of our family of brands and our go-forward strategy to own and market well-known brands,” said Fahim Ibrahimi, CEO of My Imports USA, Seacaucus, NJ.   TAG, which at one time boasted a 20% market share of the U.S. men’s body spray ...

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